Structure
Programme Modules
Two core modules (2 days each) and one elective (1 day) — a five-day journey from strategy to operations to storytelling.
Sustainability in MICE: Unlocking the New Horizon
A comprehensive insight into sustainability — equipping event professionals with the competencies to conceptualise, plan, manage and report on sustainability.
- 01
Rise of Sustainability
Understand the global sustainability landscape and its relevance to tourism, MICE and the events industry.
- 02
Leading Sustainability in the New Economy
Explore how sustainability drives value creation, innovation and competitive advantage.
- 03
Sustainable Supply Chain & Stakeholder Management
Build responsible supply chains and strengthen stakeholder collaboration for shared impact.
- 04
Strategising for Opportunities & Challenges
Identify opportunities, assess risks and develop strategies to address sustainability challenges.
- 05
Sustainability Assessment & Reporting
Measure performance, assess impact and communicate results through effective reporting.
Sustainability in Tourism & Event Operations
Inculcate sustainable practices in tourism and event operations — covering WA3 (Waste Management) and WA4 (Carbon Emissions).
- 01
Sustainability Concepts & Frameworks
Explore key concepts, frameworks and global best practices relevant to tourism and events.
- 02
Championing Sustainability
The role of leaders and organisations in driving sustainability culture and positive impact.
- 03
Waste Management (WA3)
Implement effective waste management strategies to reduce, reuse and recycle resources.
- 04
Carbon Neutral Events (WA4)
Measure, manage and reduce carbon emissions to deliver low-carbon, climate-resilient events.
- 05
World-Class Sustainable Experiences
Integrate sustainability into operations to create memorable experiences and lasting value.
Storytelling
Narrating sustainability through storytelling
- Module 1: Marketing Communication Plan
- Module 2: Communicating Sustainability — Brand Building & Behavioural Change
- Module 3: Customer Profiling & Best Practices for Story Development
Design Thinking
Narrating sustainability through design thinking
- Module 1: Design Concepts & Solutions
- Module 2: Ideas Aligned with Organisational Objectives
- Module 3: Trial Runs & Prototype Testing
- Module 4: Refining Design Concepts & Solutions
Impacts that matter
Environment
Reduce waste, conserve resources, lower carbon emissions.
Community
Create positive social impact and support local communities.
Economy
Drive cost savings, improve efficiency, strengthen value.
Reputation
Enhance brand value and stakeholder trust.
Compliance
Meet regulations, standards and industry expectations.
Sustainable operations today, better impact tomorrow.